Promoting your net zero commitments and ESG credentials can help to build social licence, enhance brand reputation and attract investors. But how to do you make sure you’re claims don’t fall within greenwashing? This deep dive is perfect for any marketer, communications or sustainability specialist looking to communicate the sustainability and ESG credentials of their business. In this 20 minute deep dive you will:
- gain a deeper understanding of what the ACCC and ASCI consider to be greenwashing
- learn about what makes sustainability messaging credible and authentic
- explore the do’s and don’ts of sustainability marketing and messaging
If you want to promote your sustainability story with confidence, then this deep dive will show you how.